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The Mainstream Media Is Losing The Fight Of Its Life
QTR's Fringe Finance Substack - A couple of things all happened together over the last 48 hours.
First, I came up with the idea of writing 100 predictions for the year 2022 for my blog, Fringe Finance – a blog post that I might still wind up finishing at some point. And second, I listened to the Joe Rogan Experiencepodcast interview of mRNA inventor Dr. Robert Malone, M.D., hours after the doctor was banned from Twitter for having opinions on Covid that stood at odds with the mainstream narrative.
The opinions that Malone echoed during his Rogan appearance included, but were not limited to:
Calling the government “out of control” and “lawless” in their Covid response
Stating mandates of “experimental” vaccines are “explicitly illegal”
Noting that India had success in treating Covid early with drugs like ivermectin
Saying “half a million” excess deaths have occurred due to government actions
Arguing those with natural immunity have higher risk of vaccine adverse events
Alleging that people are living through a mass formation psychosis
I’m not going to rehash all of the doctor’s points about Covid, but instead will say that I believe he made an extraordinary amount of thoughtful points that the mainstream media and “big tech” are too scared (and/or too stupid) to touch on themselves.
You can watch clips and read a full writeup of Malone’s interview here and read a detailed thread of the interview here.
Among the 100 predictions I was going to make in my blog post was going to be calling for a drastic shift in the mainstream media in the coming year. Instead of 100 predictions, I decided to instead write this piece.
Here’s how it came to be.
* * *
When the last hour of the podcast was coming to its conclusion as I was finishing an 8 mile run, a thought dawned on me: this interview with Malone is now officially out there and, no matter how much anyone tries to censor it, it can’t be taken back.
As we all know, nowadays when you make it on JRE, you’ve officially “made it”.
Putting aside the obvious irony of Twitter attempting to ban somebody and the person in question going viral as a result, I also thought about how, despite the fact that Malone’s opinions put him at odds with the mainstream media (who would never dare to have him on), Joe Rogan launched him past the usual media suspects and into the real “mainstream”.
I then thought to myself that in 2022, the mainstream media as we know it today (CNN, MSNBC, ABC, CBS, etc.) is going to be forced to change its narrative on Covid.
“It’ll never happen,” you’re thinking to yourself, right? Let me explain.
* * *
The idea of the media being forced to change its tune on Covid is something I touched upon a couple of days ago when I wrote about the Omicron variant and how the media is creating a mass hysteria mountain out of a mole hill.
But after listening to Dr. Robert Malone‘s well reasoned arguments, delivered for three straight hours, concisely and calmly, it became clear to me that the entire mainstream media machine could wind up falling at the hands of content creators like Joe Rogan.
It’s an interesting little piece of game theory, when you think about it.
Rogan generates so many views and has grown so quickly - strictly because he allows open dialogue, civil discourse and approaches things with honest intent – that there is no financial incentive to de-platform him. Ever notice how YouTube apparently had no problem taking down Rogan’s interview with Malone, but hasn’t banned Rogan’s channel from the site yet?
One issue for media and political elites to consider is the fact that Rogan has supporters on both sides of the aisle. These supporters watch him because he routinely touches on topics that are considered faux pas or irreverent. The question of whether or not Rogan’s legacy and impact are here, and are going to remain here, can be answered with a resounding “yes”.
Rogan has thrived, whether intentionally (bringing on people specifically because they are being censored) or unintentionally (shooting the shit with people he finds interesting), from the start, by shining light in the dark areas that the mainstream media refuses to discuss.
In the same way that bitcoin unintentionally became a global phenomenon as a result of the negative consequences of central banking, Joe Rogan has become a global phenomenon at the hands of the negative consequences of how the mainstream media and “big tech” does business.
It reminds of me the scene in the 1989 version of Batman where Batman tells the Joker, “I’m going to kill you”, to which the Joker retorts:
“You IDIOT! You made me. Remember? You dropped me into that vat of chemicals! That wasn't easy to get over, and don't think that I didn't try!”
And so now, as it stands, knob-heads like Brian Stelter and his merry band of buffoons over at CNN - who spent 2021 attacking Rogan - have little choice but to fall in line behind him.
You see, one of the great things about being the leader in an industry (in this case, media), is that you set the pace, you dictate the tone and you become the bar of expectation for integrity, honesty, open-mindedness, truthful dialogue and creating discussion that benefits the greater good, and not just those who you serve.
Joe Rogan has raised the bar, whether people on the left, on the right, in the media or in politics care, or not. Not only has Rogan taken the lead by several lengths like Smarty Jones breaking loose around the final turn at the Preakness, he has also inspired and created a whole new crop of content creators that are following his model. In other words, it isn’t just Joe Rogan that the mainstream media is up against, it’s the hundreds, if not thousands, of content creators that are either looking to build media empires themselves, or are simply just inspired by open dialogue, like myself.
In the words of Grace Wheelberg:
“He's very popular, Ed. The sportos, the motorheads, geeks, sluts, bloods, wastoids, dweebies, dickheads - they all adore him. They think he's a righteous dude.”
I think the result of the seismic shift is going to be several-fold, but the most important revelation I’ve come to is that the mainstream media is losing the fight of its life over the Covid narrative.
If there’s one thing we can agree one, it’s that Covid is a tie that binds all 7 billion people on Planet Earth right now: everybody knows about it, everybody is concerned about it and everybody, to some degree, wants to stay informed about it.
In fact, health officials and the media have made it this way.
What they may not have known they were inadvertently doing, however, was opening up communication veins for people with integrity and honesty like Joe Rogan to dose them with a them with a look at reason and honest inquiry. This, in turn, created a benchmark for the world to compare the mainstream media to, revealing them to be the hysterical, sensational maniacs that they’ve become.
The media has already taken a couple of serious L’s during the Trump Administration. When it came to Donald Trump, they manufactured most of the Russiagate story, they pushed the now-debunked Steele dossier, they covered up the Hunter Biden laptop story leading up to the election and routinely mangled Trump’s words to make it look as though he was an open supporter of white supremacy, despite him actually saying just the opposite.
The media got away with it and always had an audience because half the country hated Donald Trump to begin with. But now, on a global scale, everybody is interested in developments pertaining to Covid and whether we know it or not - and no matter how different our opinions are on Covid - we’re all still unified by the same desires: we all want health, we all want security, we all want to love our families, we all want to be productive members of our community and we all want to live a life with purpose and meaning. Covid has unified us more than we know.
These tenets usurp our political biases, whether we know it or not. They also become vessels for earnest discussion about finding objective truths about Covid that will collectively benefit mankind.
And if you think the numbskulls in the mainstream media had the four dimensional chess skills necessary to see this coming, you’ve obviously never watched Don Lemon’s analysis of…well, anything.
And don’t try to tell me change isn’t being affected already.
Have you seen recent reports about CNN essentially changing its entire programming lineup, likely due to a major ratings collapse?
As reported by Zerohedge in November, citing former Mediaite and IJR managing editor (and former breaking news editor at the DC Examiner) Jon Nicosia:
“CNN is going to revert to a 100% news channel, and a ‘good number’ of CNN's' ‘talent/staff’ will be fired as part of a major shakeup.
Have you seen the rise of sites like Substack, which you are reading this article on right now, because of the censorship that the mainstream media’s narrative has forced onto the populace?
Have you seen the customers and the subscribers willing to pay for content because even if you’re not always right, they know that you have a vested interest in finding the truth and trying to speak about it honestly?
I have. When I started this blog in August, 2021, I didn’t expect anybody would sign up. Much like my podcast, my goal was only to speak openly and honestly about the issues that I thought were important and were not being covered extensively enough. Four years after starting my podcast, I have over more than 5 million listens. Six months after the launch of my blog, I have about 10,000 people on my email list - more than I thought I’d have in 10 years of writing.
Is it because I’m some great thought leader? Hell no. It’s because people are desperate for truth and honesty, and its a perfect example of how powerful the new wave of media is that’s on its way.
Again, I don’t want to harp on the details of Robert Malone’s interview. I encourage you to watch it here.
But what I do want to say is that I’m predicting for 2022 that the media is going to make one of the biggest pivots on any topic it has ever made, on Covid.
“Shouldn’t be a problem,” you’ll think to yourself. “After all, the media follows the truth, so what’s so tough about making a pivot on a story?”
Let’s get real. We all know that the media - both sides of the aisle - hates to correct itself, hates to pivot and hates to do anything but double down on narratives that it is being fed regardless of whether or not they are objectively true.
For 2022, I’m gonna make a bold prediction. The media, and maybe even politicians, are going to start to realize that the narratives that they have been pushing with regard to Covid, lockdowns, vaccinations and our economy are no longer being accepted at face value by their viewers.
The same capitalistic engine keeping Joe Rogan on the air is going to force the change in legacy media.
While they may not correct themselves totally or do a full 180°turn, they will fall in line behind those breaking new ground in the space - content creators like Rogan - and they will start to commit more to reason and less to political narratives.
I feel confident in making this prediction because I’m confident that the survival of many media empires depends on it.
I know a lot of my readers are going to tell me that this is nonsense and that I’ll be eating crow in a year. That’s fine. I won’t be surprised if a major change doesn’t happen, either. But I felt strongly enough about it that I wanted to put it down and timestamp it today.
If not for any other reason, than to start the year with an optimistic outlook that positive change could be on its way.
If you’re still coping with symptoms three months or more after being infected with COVID-19, you’re considered a COVID long-hauler. As we learn more about post-COVID syndrome, however, the definition has been refined to be more accurate and useful: Subacute or ongoing COVID-19 (post-acute COVID-19 syndrome): symptoms continuing beyond four weeks from acute infection, up to 12 weeks. Post-acute sequelae of COVID-19 (PASC): symptoms persisting beyond the four weeks after acute infection. Post-COVID-19 syndrome (long COVID, long-hauler’s syndrome): chronic ongoing COVID-19 symptoms beyond 12 weeks from acute infection. With 200-plus symptoms linked to long COVID, treatment starts by pinpointing specific medical conditions and referring patients to the right clinicians. These might be lung specialists, heart specialists or brain rehabilitation experts. Patients need a carefully designed but flexible long haul COVID treatment protocol tailored to their particular symptoms and needs.
SELF-HELP without a Doctor ( source ) Zinc 50 mg daily (can take half twice daily if upset stomach) Quercetin 500 mg twice a day three times a day if sick (switch to HCQ/IVM if available) Vitamin D3 40,000-50,000 for five days Melatonin 5 mg - 20 mg nightly for 14 days stomach) Pepcid 40-80 daily 14 days – women or Cimetidine 400 daily -men Full Aspirin (325 mg) daily one month N acetyl cysteine (NAC) Up to 2000-2400 mg 1-2 days, then 1000-1200 mg for a week Treatment: Latest Prescriptions ( source ) Monoclonal Antibodies: outpatient, FDA approved, early treatment, within 10 days Only HCQ 200 mg twice a day 7 days or IVM (weight based 0.4/kg) 20-36 mg daily 2-5 days Fenofibrate (Tricor – anti-lipid) 145 mg daily (inflammatory/cytokine phase. Antioxidant) Cyproheptadine (Periactin – antihistamine) 4 mg BID for 14 days (cytokine phase) Decadron 6-10 once or twice a day one week or prednisone 80 mg. daily two days then taper or Colchicine 0.6 mg twice a day Fluvoxamine 50 m
Well-respected North Texas cardiologist, Dr. Peter McCullough has impeccable academic credentials. He's an internist, cardiologist, epidemiologist, a full professor of medicine at Texas A&M College of Medicine in Dallas. He also has a master's degree in public health and is known for being one of the top five most-published medical researchers in the United States and is the editor of two medical journals. McCullough et al. Reviews in Cardiovascular Medicine, 2020 McCullough Protocol 2022 As published in Dr Peter McCullough's substack (Oct 14, 2022): The current Omicron infection is characteristically mild with limited pulmonary and systemic involvement. For those who
Dr. Peter McCullough is an internist, cardiologist, epidemiologist, a full professor of medicine at Texas A&M College of Medicine in Dallas, USA. He also has a master's degree in public health and is known for being one of the top five most-published medical researchers in the United States and is the editor of two medical journals. McCullough et al. Reviews in Cardiovascular Medicine, 2020 McCullough Protocol 2022 Everyone is familiar with nasal and oral swab testing for COVID-19. It should be obvious the virus is replicating in the nose, and with Omicron, the speed of replication has become much greater than the prior strains of the viru
Is povidone iodine the next ivermectin or hydroxychloroquine? Is there any evidence that povidone iodine can treat COVID-19? Iodine 1% Nasal Spray is part of the FLCCC I-CARE early treatment protocol : Nasal spray with 1% povidone-iodine: 2-3 times a day. Do not use for more than 5 days in pregnancy. If 1% product is not available, dilute the more widely available 10% solution and apply 4-5 drops to each nostril every 4 hours. Use 1 % povidone iodine commercial product as per instructions 2–3 x daily. If 1 %-product not available, must first dilute the more widely available 10 %-solution. To make 1% povidone iodine concentrated solution from 10% povidone iodine solution, one dilution method is as follows: – First pour 1½ tablespoons (25ml) of 10% povidone/ iodine solution into a nasal irrigation bottle of 250ml. – Then fill to top with distilled, sterile or previously boiled water. – Tilt head back, apply 4–5 drops to each nostril. Keep tilted for a few minutes, let drain. - Not reco
Treatment should start based on clinical suspicion as soon as possible, preferably within the first 3 days of symptoms. Perform PCR testing, but do not withhold treatment pending results. 'Early' treatment will make significant difference in outcome as opposed to late treatment. To assist all who are having difficulty finding pharmacists to fill prescriptions for ivermectin or hydroxychloroquine (Plaquenil) for preventing or treating COVID-19 , check out Find a Pharmacy to fill Ivermectin (US). Legal Updates: Several states gave healthcare providers an immunity guarantee for the use of ivermectin and hydroxychloroquine for COVID. Kansas: Kansas’ Senate voted to strengthen religious exemptions and give safe harbor to those prescribing ivermectin. New Hampshire: On May 5, 2022, New Hampshire’s Senate adopted a bill that allows licensed providers to create a standing order for pharmacists to dispense ivermectin (for a legitimate medical purpose). The bill
Dr. Peter McCullough has impeccable academic credentials. He's an internist, cardiologist, epidemiologist, a full professor of medicine at Texas A&M College of Medicine in Dallas. He also has a master's degree in public health and is known for being one of the top five most-published medical researchers in the United States and is the editor of two medical journals. McCullough et al. Reviews in Cardiovascular Medicine, 2020 McCullough Protocol 2022 Dilute Povidone Iodine or Betadine ( a 1% solution) gargling and as a nasal spray on a regular basis twice a day for prevention and then if you have been exposed or are in early stages use at least 4 or potentially 6 times a day. You can also use dilute hydrogen peroxide or dilute sodium hypo chloride or even Scope of Listerine – obviously do not swallow and spit
It is critical to recognize that infection with SARS-CoV-2, the virus that causes COVID-19, progresses through a number of stages and phases. Treatment is therefore highly stage-specific. COVID-19 is a clinical diagnosis; a confirmed antigen or PCR test is not required. Treatment should be initiated immediately after the onset of flu-like symptoms. The multiple therapies and drugs in this protocol have different mechanisms of action and work synergistically during various phases of the disease. The I-Care protocol has been updated several times and below is their latest version ( version 3: September 6, 2022 ). FIRST LINE THERAPIES (In order of priority; not all required) Ivermectin: 0.4 to 0.6 mg/kg – one dose daily for at least 5 days or until symptoms resolve. If symptoms persist longer than 5 days, consult a healthcare provider. See Table 1 for help with calculating correct dose. Due to a possible interaction bet
The Front Line COVID-19 Critical Care (FLCCC) Alliance was initially formed as a working group during the early COVID-19 pandemic days in response to multiple early reports of COVID patients with an inexplicably high need for prolonged mechanical ventilation and an excessive death rate. Based on rapidly emerging clinical trials evidence, the FLCCC team has developed the I-MASK+ protocol ( is now divided into I-Prevent and I-Care protocols ) for prophylaxis and at home treatment of early stage COVID-19. Quercetin, zinc and a number of nutrients and drugs are part of this protocol, not only for critical care but also for prophylaxis and mild disease being treated at home. This article, we will dive deeper to provide the scientific background, related references and rationale of the FLCCC protocols. FLCCC ( Front Line COVID-19 Critical Care) Protocols I-PREVENT Protocol The I-Prevent protocol has been updated several times and below is their latest version ( version 2: September 6,
The COVID-19 Outpatient treatment guidelines are based on various protocols including (but not limited to) AAPS (American Association of Physicians and Surgeons), FLCCC (Front Line Covid-19 Critical Care Alliance) and Dr Vladimir Zelenko . The aim of this article is to publish the guidelines and compile related resources in an electronic format that can be updated in step with the rapid pace and growing volume of related information regarding the outpatient treatment of COVID-19. FLCCC I-MASK+ Protocol for Prevention and Treatment Please refer to the latest FLCCC protocol (version 19: Jan 19, 2022). AAPS Protocol Dec. 31, 2020 - A peer-reviewed updated summary of COVID-19 early-treatment best practices was published in Reviews in Cardiovascular Medicine , an interdisciplinary scientific, open access journal. This international collaboration — comprised of physicians, like lead author Peter McCullough, MD,