Measles, Misinfo & Natural Immunity: What You Need to Know (2025)

Measles is making headlines again.

A tragic death in Texas. Rising case numbers. Experts warning of an impending crisis.



What are measles?

According to the World Health Organization

  • “Measles is a highly contagious disease caused by a virus. It spreads easily when an infected person breathes, coughs, or sneezes. It can cause severe disease, complications, and even death.
  • Measles can affect anyone but is most common in children.
  • Measles infects the respiratory tract and then spreads throughout the body. Symptoms include a high fever, cough, runny nose, and a rash all over the body.
  • Symptoms of measles usually begin 10–14 days after exposure to the virus. A prominent rash is the most visible symptom.

Early symptoms usually last 4–7 days. They include:

  • runny nose
  • cough
  • red and watery eyes
  • small white spots inside the cheeks.

The rash begins about 7–18 days after exposure, usually on the face and upper neck. It spreads over about 3 days, eventually to the hands and feet. It usually lasts 5–6 days before fading.

Complications can include:

  • Blindness (a symptom of vitamin A deficiency)
  • Severe breathing problems including pneumonia. (A vitamin A deficiency weakens the lining of the respiratory tract)
  • Complications are most common in children under 5 years and adults over age 30. They are more likely in children who are malnourished, especially those without enough vitamin A or with a weak immune system from HIV or other diseases.
  • Severe diarrhea and related dehydration can cause a vitamin A deficiency, leading to measles complications.
  • Measles encephalitis (not vitamin A deficiency-related, is very rare)

How concerned should we be?

More facts on measles

  • 2019 was the highest number of cases of measles in the US in recent history ay 1,274 cases

(Covid pandemic was blamed for a lack of vaccinated individuals causing an outbreak, however, the pandemic didn’t start until March 2020)

  • Deaths directly related to measles (attributed to encephalitis), affect 1 out of every 1,000. Out of those who contract encephalitis, the death rate is 10-15 percent (0.010-0.015%).
  • Vitamin A deficiency leads to poorer outcomes in measles outbreaks.
  • Non-Hispanic Blacks and Latin Americans with Afro-Caribbean ancestry are at a higher risk of low-serum vitamin A.

To Vaccinate or Not? You Decide

Vaccination is a very personal topic and should be discussed with a trusted healthcare provider.

A study titled” Long-term immunogenicity after measles vaccine vs. wild infection: an Italian retrospective cohort study” states “Current evidence suggests that immunity after the disease is life-long, whereas the response after two doses of measles-containing vaccine declines within 10–15 years.” “While further research is needed, our study clearly showed that natural immunity is both more robust and longer lasting than vaccine immunity.” (2)

The Fear Campaign?

The media machine is in overdrive, warning that anti-vax sentiments are fueling the return of a disease that was declared "eliminated" in the U.S. back in 2000.

But here’s what they don’t tell you:
  • Measles outbreaks do occur — even with vaccination rates above 90%. In 2019, Measles cases spiked drastically despite no changes in vaccination rates.
  • Pre-vaccine era data from 1963 showed a hospitalization rate of 11.5 per 1,000 cases and a mortality rate of 0.2 per 1,000 — less deadly than the flu.
  • Malnutrition, poor hygiene, and lack of sanitation are the real risk factors for measles.
  • Vitamin A supplementation is the real silver bullet against measles infections.

The Numbers Speak for Themselves

In 2019, the U.S. reported 1,274 measles cases — the highest since 1992. But in 2020, cases plummeted to just 13. Were vaccines responsible for this decline, or was it just the natural ebb and flow of the virus?





Consider this: According to the June 4, 2011, edition of the Sovereign Independent, measles deaths dropped by 98% between 1915 and 1958 — before the first vaccine was introduced.

This wasn’t magic. It was improved sanitation, nutrition, and access to healthcare.



The Wellness Company's Chief Medical Board Weighs In

Dr. Alejandro Diaz comments:

My prayers are with the patient's family during this tragic time. Measles is a highly contagious viral infection, primarily affecting children. While it is usually self-limiting, a strong immune system and Vitamin A supplementation can help alleviate symptoms more quickly.

Dr. Peter McCullough agrees, noting in a post on X, that "this fear campaign is about pushing MMR (measles-mumps-rubella) uptake and undermining the new HHS administration."

What is vitamin A?

Vitamin A is a fat-soluble vitamin that plays a crucial role in various bodily functions. It exists in several forms, including retinol, retinoic acid, and provitamin A carotenoids (such as beta-carotene).

Retinol is the active form of vitamin A found in animal products like liver, fish, and dairy products. It is important for vision, immune function, and skin health.

Retinoic Acid: Retinoic acid is involved in cell growth, differentiation, and immune function. It is also important for the health of the skin, mucous membranes, and the lining of the digestive tract.

Provitamin A Carotenoids These are plant pigments that can be converted into vitamin A in the body. Beta-carotene is the most well-known provitamin A carotenoid and is found in fruits and vegetables, especially those that are orange or dark green. (1)

To supplement or not with Vitamin A?

In a hospital setting, the CDC recommends vitamin A supplementation for measles patients. However, outside of the hospital setting, exercise caution.

Vitamin A supplementation should only be done under the care of a qualified health practitioner. Fat-soluble vitamins (A D E K) are stored in fat cells and not excreted like their water-soluble counterparts (B vitamins, vitamin C) via urine, feces, sweat, and breathing.

The Bottom Line

Fortify your immune system and be ready to combat any disease.

Our go-to is Natural Immunity - a natural source of Vitamin A to protect against measles, and loaded with other key immune-boosting ingredients. 
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Check out TWC's Natural Immunity Formula to get in front of this and build your immune system up to be strong and healthy for whatever may come next!

Natural Immunity includes Vitamin C and Bilberry (loaded with measles-killing Vitamin A). They support healthy t-cell creation to stop viruses and bacteria in their tracks.

Zinc, quercetin, reishi mushroom extract, and oregano oil all add additional support.

From measles to the common cold, Natural Immunity was designed by our doctors as the best combination of botanicals and minerals for a robust immune response whenever sickness strikes.

Sources and References

  1. Gropper, S. S., Smith, J. L., & Carr, T. P. (2017). Advanced nutrition and human metabolism. Cengage Learning.
  2. Francesco Paolo Bianchi, Simona Mascipinto, Pasquale Stefanizzi, Sara De Nitto, Cinzia Germinario, and Silvio Tafuri. (2020) Long-term immunogenicity after measles vaccine vs. wild infection: an Italian retrospective cohort study.
  3. Engeland CE, Ungerechts G. Measles Virus as an Oncolytic Immunotherapy. Cancers (Basel). 2021 Feb 1;13(3):544. doi: 10.3390/cancers13030544. PMID: 33535479; PMCID: PMC7867054.
twc.health/blogs/news/measles-outbreak-should-we-be-concerned?

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